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A Technique for Producing Ideas pdf free

A Technique for Producing Ideas. James Young

A Technique for Producing Ideas

ISBN: 0071410945,9780071410946 | 64 pages | 2 Mb

Download A Technique for Producing Ideas

A Technique for Producing Ideas James Young
Publisher: McGraw-Hill

An tiny, yet interesting book, originally written in 1960 and directed at advertising students. It lays out a straightforward, 5-step process for generating new ideas, regardless of the project or subject matter. €an idea is nothing more of less than a new combination of old elements”. The basic theory comes from ad man James Webb Young's A Technique for Producing Ideas, first published in 1965. The book breaks the creative process down into five steps. He is a predecessor of Draper Daniels, the real person on whom Don Draper is based. At the risk of sounding like a dramatic line from the movie Inception, we deal in ideas here at The Partners. I personally subscribe to the method outlined by advertising success story James Webb Young in his book A technique for producing ideas. Young is known by many as the father of modern advertising (don't hate him). I'm currently in the process of reading a book called Sudden Genius? I see really great design as perfecting the lifelong balancing act between brilliant execution and an exciting idea. Therein, James Webb Young writes of the techniques he uses for producing 'ideas'.